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Factors Driving the Growth of the FMCG Industry in India

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The FMCG industry in 2023 was worth US$ 230.14 billion, and it is expected to reach US$ 1288.52 billion by 2030, at a compound annual rate (CAGR) of 27.9%. Increasing brand awareness among people, changing lifestyle and growing population are some contributing factors to the growth of India's FMCG industry. FMCG businesses sell products with less shelf life, including toothpaste, creams, soaps and more. There are several FMCG businesses in India. However, the competition is also high among several FMCG companies. To bring growth, FMCG businesses need to go with a better strategic approach compared to their competitors. If you as a FMCG business owner want to learn more about the tactics which help drive growth, read this blog till the end.  Tactics That Drive the Growth of the FMCG Industry in India Online Shopping The trend of online shopping is increasing among several businesses, especially in the FMCG industry. It’s worth highlighting that the wave of online shopping has

Emerging Trends in India's Retail Market

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  In India’s competitive retail sector, a landscape marked by industry leaders, constant evolution and progressive prophets are assured to navigate the complexities of challenges, trends and development prospects that may happen in 2024. In India, the retail industry is one of the biggest sectors that contributes more than 12% to its Gross Domestic Product (GDP). This sector is one of the fastest growing in the world, with an assessed value of USD 1.3 trillion in 2022. There is a continuous shift in customer behaviour, the development of new technologies and an increased significance of sustainability, providing an idea by which companies can understand the trajectory of the retail industry in the coming year. Companies need to build sustainable practices and innovative products to meet the advancement in technology and customer preferences. Not only do these companies need to involve more strategies in their growth journey they also need to focus on evolving factors that help them gro

Explaining Logistics Sales Strategies

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For every business, it’s difficult to shift their products from their origin to the customer, and this brings logistics into the light. However, if we talk about logistics companies, they are also facing difficulties due to the highly competitive environment, increased fuel charges, changes in domestic and global regulations, etc. Now, the question is, how can a logistics firm increase its sales and generate more profit? Basically, amid a competitive environment, logistics businesses need to implement more realistic strategies to run their business effectively. As a business, don’t get afraid of the above discussion. This blog consists of all strategic tips that help you generate more sales and revenue. Whether you are running a startup or an established business, these tips guide you to overcome the challenges that come with logistics sales. Let’s get to the point and start discussing strategies for increased sales in logistics. Strategies to Boost Sales in Logistics In India, there i

FMCG Industry in India - Types, Market Insights & More

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In the fast-paced society of India, the Fast-Moving Consumer Goods (FMCG) industry is in high demand. FMCG products are readily available at a reasonable price. The products in FMCG are named “Fast-Moving” because customers use them regularly, which makes them quickly disappear from shelves. These products are in high demand because they typically have a low price and high usability.  Types of FMCG Products  FMCG products are typically divided into various types. Here is the list -  Food and Beverages  Food and beverages have short shelf lives and high turnover rates and these products come under the FMCG category. Here are some examples of food and beverages that come under the FMCG industry.  Prepared foods like bread, pasta and potato chips Beverages like coffee cups, soda cans and bottled water Food that is ready to eat, such as nut packets or crisps Personal Care  Personal care products include toothpaste, shop, and serum. These products also come under the FMCG category because c

Mistakes to Avoid as a Retail Sales Professional

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In the booming retail market, making effective sales on time is an art. This requires talented and skilled sales professionals. The retail business must ensure effective sales to grow and stay strong in the competitive market. However, the responsibility of effective sales mainly depends on the retail sales representative. They put efforts into making strategies for generating more sales leads and attracting customers towards them. During this, many sales representatives make mistakes that impact business and result in sales reduction. Sales is a smart play, so be mindful because your small precaution helps avoid mistakes. To become an effective sales professional, you need to have good analytical as well as communication skills. Here, in this blog, you are going to read about some mistakes that a retail sales professional may make and how they can avoid them.  Not Allowing Customers to Speak  Yes, it’s good to make your customers understand your product. All sales representatives tell

Common Jobs in Retail Stores Across India

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Working in retail stores may be tough and gratifying at the same time because of the fast-paced and interesting workplace. It offers a fantastic opportunity to gain important life skills like communication and attention and will support your professional development in a field that is always evolving. Jobs That are Usually Available in Retail Stores Retail establishments resemble complex machines with several moving components. You must choose the position you want to apply for after deciding on the kind of store you want to work for. The following are some possible retail career options to consider: Cashier  A cashier may have a straightforward title, but if your retail establishment sees a daily flood of clients, the role may be quite valuable. Your clients will experience a quick and easy purchase procedure thanks to the assistance of a well-trained cashier. When most people hear the term "retail jobs," they picture this occupation. Engaging in hands-on learning allows you

7 Skills Every Salesperson Should Have

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Finding more prospects and closing more transactions are the goals of any salesperson. However, this approach isn't always simple because it requires a combination of chance, patience, sales prowess, and product quality. However, what particular abilities are necessary for success in sales? Not Sure? For that reason, we listed here the top 7 essential sales skills a salesperson has to possess.  Have Effective Business Communication Skills  Communication is a skill for a salesperson. You'll find this work simpler the more proficient you are at communication. To close a deal, you must first show a prospect that you are valuable to them or that you have identified and researched their difficulties. This can only be done via effective communication. Some Communication Skills Salespersons Must Have  Verify that you (The salesperson) are using the language your customers speak. Be mindful of your body language. Recognise when to listen and communicate clearly. Don't miscommunicat